Practical articles by Marko Krišto for business owners: what works, what does not, and what is worth checking before you invest money.
AEO is the work of making AI assistants understand and cite you. How it differs from SEO and the steps any company can take right away.
Eight questions to ask before signing with an SEO agency: who does the work, what is included, what the report looks like and how to exit the cooperation.
llms.txt is a proposed file with a summary of your website for AI. What it is, whether anyone uses it, and why you should not treat it as a miracle fix.
How much to invest in Google Ads, how to calculate what a single inquiry may cost you and which mistakes are the most expensive for small businesses.
Which conversions to set up in GA4, what Consent Mode v2 is and how to check that measurement works before you launch Google Ads or Meta ads.
A practical guide to webshop SEO: categories, unique descriptions, schema Product markup, Google Merchant Center and the most common technical mistakes.
When an AI chatbot makes sense for a small business, how to limit it to verified information, and what to watch for regarding privacy and customer trust.
The difference between ads on Google and on Facebook and Instagram, when each channel makes sense and how to allocate your first budget without guessing.
