A good SEO agency clearly says who works on your project, what is included in the price, how it measures success and how you can exit the cooperation. Stay away from a first place guarantee and from a contract in which you cannot see exactly what you are paying for.
Eight questions worth asking
- Who will actually work on my project? Are you talking to the person who sells or the person who works? At smaller agencies it is often the same person, which is an advantage, but check who the replacement is when someone is absent.
- What exactly is included in the monthly price? Ask for a list of activities: technical review, content optimization, creating new pages, link building, reporting. A price without a list cannot be compared.
- Do you promise first place on Google? If yes, that is a red flag. Rankings depend on the algorithm and competition, which the agency does not control.
- What does the report look like? A good report tracks inquiries, clicks, pages that bring traffic and business results such as inquiries and sales, not just the position for a few keywords.
- Who owns the access? The domain, Google Search Console and Google Analytics must be in your name. If the agency holds the accounts, leaving becomes difficult.
- What is the contractual obligation and how do I exit? Ask about the notice period and whether you are entitled to all the materials produced if we end the cooperation.
- Which metrics do you consider success? Discuss goals before you start: number of inquiries, orders, local calls. Positions are a means, not a goal.
- Can I check references and certificates? Ask for links to real projects, reviews you can find on Google and certificates that can be verified with the issuer.
Red flags
- A guarantee of first place or a fixed number of visitors by a certain date.
- Vague activities such as "optimization" without a list of what is being done.
- Buying a large number of links from unknown sites, which can harm rather than help.
- Refusing to give you access to tools or reports.
- A long term contract with no way out if there is no visible progress.
Price as a reference point
The prices of SEO services vary widely, from freelancers to larger agencies. That is why it helps when an agency publishes its prices publicly. On the pricing page DigiAdria publishes prices: SEO optimization from €350 per month, and SEO and AEO together from €450 per month. The work is without long term contracts. That is one reference point, not a benchmark for the whole market.
Frequently asked questions
How much does SEO cost?
It depends on the scope of work, competition and the size of the website. The range is wide. DigiAdria's published prices start at €350 per month for SEO optimization, but an individual estimate is made for your project.
How long does it take before results are visible?
Usually a few months, depending on competition and the state of the website. Anyone who promises results in a week or guarantees you a position is not being realistic.
Do I need a one year contract?
Not necessarily. A flexible contract with a reasonable notice period motivates the agency to deliver results and gives you security.
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